strategic and tactical execution

Positioning

Positioning

Positioning

At its core the fundamental benefit to gaining insights is developing a plan to leverage them, and communicating them to your patrons – all in service of bringing them closer to you. The foundation of this approach is called positioning, which included four basic principles: (1) your target audience, or segment; (2) your desired outcome or attitude; (3) what makes your offering more unique or appealing; and (4) tangible reasons for your target to believe your assertions. As a formal statement, it provides clarity to your staff – a clear set of marching orders. As a strategy, it provides a clear road map for plan development and execution.

Execution

Positioning

Positioning

  Plans can take on many shapes and sizes. Based on my professional background as a marketing planner and my extensive nonprofit experience, I develop and execute plans in the following areas:


•Brand identity

 •Creative development •Advertising/media placement

 •Digital and social media programs •Direct marketing

 •Membership

 •Development/fundraising 


My key operational focus is creating a seamless program, which I can support by myself or in concert with your staff.

Systems

Positioning

Systems

  Even small, emerging arts organizations utilize patron management systems. The combination of open source technology and cloud computing provides powerful solutions to institutions large and small. Understanding and utilizing that power allows you to capture, analyze and report on programs for building closer patron support. My services include a comprehensive level of use, integration and selection of a broad array of applications, including:


•Ticketing

 •Donor/CRM management

  •Digital/social media management •Financial management