strategic and tactical execution

Plans can take on many shapes and sizes. Based on my professional background as a marketing planner and my extensive nonprofit experience, I develop and execute plans in the following areas:

•  Brand identity

•  Creative development

•  Traditional and digital  advertising/media placement

•  Digital and social media programs

•  Direct marketing

•  Loyalty and membership initiatives

•  Development/fundraising programs

My key operational focus is creating a seamless program, which I can support by myself or in concert with your staff. 

Even small, emerging arts organizations utilize patron management systems. The combination of open source technology and cloud computing provides powerful solutions to institutions large and small. Understanding and utilizing that power allows you to capture, analyze and report on programs for building closer patron support. My services include a comprehensive level of use, integration and selection of a broad array of applications, including:

•  Ticketing

•  Donor/CRM management 

•  Digital/social media management

•  Financial management

Successful arts organizations stay successful when they take the long view – blending artistic vision with best practices. Most artistic projects of value take time to develop, to aggregate resources, to engage and attract funders. Executing a long range plan is a balancing act between managing the day-to-day operations of the organization and focusing energies on the future. Trilithon Partners creates a planning process that is comprehensive, specific and reflects the interrelated nature of all the organization’s efforts toward the future. More importantly, this process translates to a plan that is relevant to all stakeholders, provides clear guidance for execution, and is designed for flexibility over time.