Arts institutions of all sizes have business data, some organizations have a lot it. In many cases, relationships and insights are locked inside it, or are revealed when brought together in one comprehensive point of view. These insights form the foundation for an analytical approach that can unearth opportunities for patron engagement and revenue growth. My approach involves a deep view into measures including patron segments and their involvement with your offerings, earned revenue efforts (ticket buyers), contributed revenue (donors), the relationship between the two, cost of patron acquisition, and marketing exposure (both digital and traditional), among others.
No arts organization exists in a vacuum. You create, present and build a family of supporters and donors in context. Differentiation of your program allows you to compete more effectively for awareness and revenue in a cluttered marketplace. And, differentiation sets you apart in the world of individual and institutional funders – whose support criteria are becoming more specific, while available financial resources grow increasing scarce. Trilithon Partners can create a competitive “map” of the market – from both an artistic and financial point of view – which guides the development of a resonant and relevant brand positioning to best serve the growth of your mission.
A fresh, external view of patrons and prospects can provide additional insight to a comprehensive view of the organization – which provides critical linkages, as well as fill in gaps that may exist in your data. I have developed an array of primary research protocols that sheds light on measures like attitudes and motivations, how your patrons perceive and participate in your offerings, arts participation among your target audience, and relevant demographic variables. Further, my extensive experience in this area can unearth these insights in a detailed and cost-effective manner.
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