Consumer insight is key to creating your brand image and communicating it. These insights take many forms, some more useful than others. One simple – and controversial – measure is whether your biggest supporters (or “promoters”) are wiling to recommend you to others. “Likes” happen every day on Facebook, and the following is a treatment of how it works:
Why is marketing so hard? Probably because we make it that way. Practitioners cloak it in jargon and mysticism, clients sense smokescreens. When all that is cleared away, however, it comes down to some basic elements. Peter Drucker saw this back in 1954 and included these in his influential book The Practice of Management. I extracted these elements and tried to apply them to today’s world. Read further:
I’m grateful for the opportunity to have created and executed the media plan to support this exhibition at the North Carolina Museum of Art. 47 works of Rembrandt and his contemporaries, all from the US, all in one place. The exhibition started in late October 2011 and ran through January 2012. 150,000 visitors came through the doors.
Once again, the death notice of traditional media arrives prematurely. Chrome is the latest digital brand to use television (and, hey, how about the daily New York Times ads for Google) to build awareness and trial. Read more:
There is an old Sicilian proverb that goes something like, “Only your real friends will tell you when your face is dirty.” Dirty faces – otherwise known as boring or rejected social media posts – annoy the reader and don’t help your cause. Read on at Philanthropy Journal:
Everybody you know and do business with has a social media presence (well, most everybody). A more critical view looks at the users – people who view and contribute on a daily basis. It’s a lot less than 150M domestic Facebook page owners but they are the key to the success of your intended efforts. And you might want to know more about them. See the link below:
Much is written about baby boomers, their size and impending financial and cultural importance. They are also characterized as a uniform group. This group, for example, loved both the Stones and the Village People. I try to set the record straight in Philanthropy Journal: