The performing arts at an art museum.

The performing arts at an art museum.

The performing arts program of the North Carolina Museum of Art is one of the most unique offerings in the US. Movies, chamber music, dance …

 

Case study: selling opera.

Case study: selling opera.

Introduction. In 2008, there were three opera companies in the Raleigh/Durham market.  Three. Capital Opera’s mission was to provide a platform for local, emerging talent to perform …

 

Case study: Community of Nonprofit Scholars.

Case study: Community of Nonprofit Scholars.

Overview. The Institute For Nonprofits was established in 2003 to build the capacity and leadership of the nonprofit sector through research, education, and community engagement. Mary …

 

Peter Drucker, marketing guru.

Peter Drucker, marketing guru.

Why is marketing so hard?  Probably because we make it that way.  Practitioners cloak it in jargon and mysticism, clients sense smokescreens.  When all that …

 

Design your brand.

Design your brand.

I have a bias, but I think “look and feel” – from promotional efforts to the design of the building you or your customers come …

 

Storytelling for arts organizations.

Storytelling for arts organizations.

Performing and visual arts organizations have many audiences – visitors, patrons, funders, board members – to share the totality of their programs with.  This article …

 

Case study: The Nasher.

Case study: The Nasher.

Introduction. The Nasher Museum of Art is a leading contemporary art museum in the US, presenting an evolving showcase of evocative and ground-breaking works, while bringing …