Plan creation and execution

We develop all components of the communication plan, including:

Brand Identity,Creative Development, Social Media programs, Digital marketing, Advertising/media placement, Direct marketing, Public relations and Event management

In addition, we execute all of these components – either ourselves, in conjunction with external freelance talent or as part of your internal team – in the best combination to serve your needs.

Target Audience

We review target audiences (since most companies have many constituents), look for areas where they group or “segment” and dig into demographic and attitudinal trends.  In addition we observe other organizations competing for that audience, and what the up-side value of that audience is.  That value is reflected in how it contributes to growing your audience and maintaining financial stability.  Once this review is complete, we will create your market positioning – identifying your market with the best potential, your unique qualities and competitive advantages; all expressed in a clear and powerful way.

Strategy

We know this is an overused term, but it is important to understand how the communication plan and the targets relate to each other.  Our approach is different from our competitors because we make it easy to understand.  We use three principles: (1) identifying your competitive environment (since everybody competes for customers), (2) making a “choice” about your direction (because you can’t do everything), and (3) assuring that direction makes sense and fits into your mission. 

By linking communication activities to your target audience with a strategy that makes sense, we create a program that is truly a fundamental part of your business.