Why is marketing so hard?  Probably because we make it that way.  Practitioners cloak it in jargon and mysticism, clients sense smokescreens.  When all that is cleared away, however, it comes down to some basic elements.  Peter Drucker saw this back in 1954 and included these in his influential book The Practice of Management.  I extracted these elements and tried to apply them to today’s world.  Read further:

http://www.philanthropyjournal.org/resources/marketingcommunications/business-principles-marketing-practically-applied