An article about the topic of strategy – components, use in arts organizations, and why it should not be a frustrating activity.
Have you ever been in a meeting where someone mentioned “strategy” or “the strategic plan”? It’s maddening: some people don’t understand it, some who do keep it shrouded in some kind of mysticism. If you could break it down into its basic elements, and employ simple language to describe it, more organizations would use it freely. Michael Porter of Harvard is the leading theorist on this subject, and I have attempted to distill his work into a useful “how-to”.